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Swarovski reinvents iconic Swan Collection


Taking inspiration from the beauty and elegance of a swan, Swarovski is giving its iconic Swan jewellery collection a more contemporary and fashionable twist. 

Nathalie Colin, creative director of Swarovski, commented, “For decades, the swan has been the perfect symbol to represent the Swarovski brand. This icon of femininity has a lot of personality – just like a piece of Swarovski jewellery. A timeless and very chic motif for every occasion, it is classic in a shimmering gold shade and clear Swarovski crystal but daring and edgy in black – it’s my favourite symbol and the focus of this collection.”

Chinese-Australian fashion icon Margaret Zhang, a fashion blogger who has successfully launched her own brand, has been invited to model the pieces in a photo shoot that features contrasting light and dark motifs, announced Swarovski.

“Zhang takes cues from ballet in her daring photo story, which examines the striking juxtaposition between black and white, Swan Lake and Black Swan, and apex and abyss,” noted Swarovski. “The shots highlight delicate pieces that can be worn every day, such as the Swan mini-pierced earrings, which bring a discreet touch of sparkle to any outfit. For a more fashion-forward approach, the versatile iconic swan pierced earring jacket features rose gold tones and shimmering Pointiage crystal.”

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